Website speed determines the user experience and should be a priority for every business. Generally, the speed and reliability of your website or e-commerce site are critical if you want to retain visitors and customers.
A sluggish website forces users to look for alternatives, as they do not have all the time to wait for pages to load. Similarly, a website that keeps on crashing or is unavailable most of the times is not good for your business.
Seemingly minute differences in performance translate into big losses when you operate 24/7.
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