Starlink, Elon Musk’s satellite internet company, is facing allegations of predatory pricing in Kenya as it challenges local telecom giants like Safaricom and Airtel. Starlink’s aggressive pricing strategy includes offering high-speed internet plans that undercut local providers, such as a 50GB plan for Ksh1,300 ($10.16), significantly cheaper than Safaricom’s and Airtel’s equivalent offerings. Despite its affordable monthly rates, Starlink’s upfront hardware costs remain a hurdle, although the company has recently introduced rental options to improve accessibility​.
Safaricom has raised concerns with Kenya’s Communications Authority, arguing that Starlink’s independent operations could disrupt local market dynamics and bypass regulations. It has suggested mandating partnerships between satellite providers and local carriers to ensure compliance and local investment​.
This situation is part of a broader trend in Africa, where Starlink’s entry into various markets has sparked both regulatory challenges and increased competition, as it offers services in underserved areas